Ad Investment Planning

Are you aware of these effects?

Threshold effect: investment below threshold means wastage

Amplification effect: play small but domina

Halo effect: how to synergize all brands under same brand umbrella?

Cluttering effect: averting chaos is to avert wastage

Phasing effect: the magic of enhancing effectiveness under same budget

Baseline effect: how to treat your loyal customers well?

Investment modeling: each burst, each campaign can be priceless lessons for future planning