Maximization

Maximization on media investment comes before your creative!

Media agencies are always been perceived as the downstream of the marcom activities, they buy media according to what ad agencies request.。

It's quite common that your ad campaign equipped with 30-sec TVC, or full page newspaper ad, however, such deployment lacks scientific support, and ignores the communication ojective. 

Any ad investment requires a well-defined objective, followed by a carefully-deployed media mix, and then the various spec on different media.  By so doing, you are able to maximize your ROI.